Peach, golden, amber, burnt, and dark are some variations of the color orange. It can also cause negative moods like unsociable, insincere, and superficial. It represents fascination, creativity, success, and enthusiasm. The color orange also aligns with warmth and sunshine because of its mixture of red and yellow. Some variations of yellow are lemon, citrine, golden, and dark. Negatively, it's associated with cowardice, deceit, and impatient. It conveys a sense of honor, clarity, happiness, and hope. Its variations are pale, emerald, jade, lime, dark, aqua, and olive. Its negative connotations are indifferent, materialistic, and selfish. The color green aligns with vegetation: It conveys a sense of health, harmony, and growth. Aggressive, rebellious, and violent are some negative connotations of red. Some versions of red are maroon, crimson, and scarlet. It also resonates with authority, determination, and power. It conveys a sense of energy, passion, and love. The color red aligns with fire and warfare. Negatively, blue can represent depression, old–fashioned, and predictability. Various forms of blue are pale, sky, azure, and dark. It also resonates with security, tranquility, and intelligence. It conveys a sense of loyalty, reliability, and stability. The color blue aligns with the sky and water bodies. Below are some colors and their meanings: The energies they radiate are not static because they have cultural, biological, and psychological influences. Besides this elaboration, they would increase your printing cost.įrom natural to artificial sources, colors are everywhere. Multiple colors in your logo will clutter your message and confuse people. To ensure your logo remains minimalist with a simple message, use a maximum of two colors. Their brands are recognizable, memorable, versatile, and timeless because they have simple trademarks with fewer colors. You can also look at the top twenty iconic brands in the world for their color selection. Whenever in doubt, allow the statistics above to guide you. ![]() 13% of brands use yellow or gold colors 28% of brands use black or gray-scale colors Let’s explore the statistics below to appreciate how top brands use colors: They use fewer colors to ensure their loyal customers understand the messages their brands communicate. Organizations use colors in their logos to convey specific messages to their loyal audience. They can influence how customers perceive and interact with your brand. They evoke emotions that can alter reactions among people. These features also make logos easier to understand when scaled down for applications like social media.In the world of visual communication, colors are crucial and irreplaceable. ![]() ![]() The call for simplicity has been on the rise over the past few years in business and isn’t showing signs of slowing down anytime soon, as brands are favoring a more minimal style versus complex designs.Įxamples of this design trend can be seen in the use of sleek, sans serif fonts and basic geometric shapes as opposed to traditional serif fonts and intricate logo icons. In addition to neon colors, which are particularly popular among the influencer crowd, bold and bright colors are also becoming more frequent. For instance, a rise in nostalgia and throwback elements has become popular in logo designs. Although you don’t always want to implement them into your logo design concept, you should take them into consideration when going through the creative process.įor 2022, a few notable trends for logo ideas have emerged that designers may want to use for inspiration. However, every year trends emerge that are a reflection of the time and the era. When creating your own logo, brands try to create a high-quality, timeless mark that can be utilized for many years to come.
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